Written for
A founder or professional who knows content matters but never has time to create it
You know you should be posting more. LinkedIn updates. Blog posts. Tweets. Maybe even a newsletter.
Everyone says "content is king." Every growth playbook tells you to build in public, share your journey, establish thought leadership.
But here's the reality: you're running a business, doing actual work, and by the time you sit down to write... nothing comes out. Or you spend two hours crafting one post that gets 12 likes.
What if content just... appeared?
Drafted in your voice. Based on what's happening in your world. Ready when you need it. Delivered to your Google Drive automatically.
That's Ari as your Social Media Manager.
The Content Problem
Let's be honest about why content creation falls apart:
| The Promise | The Reality |
|---|---|
| "Just post consistently!" | You have 47 other priorities |
| "Share your authentic voice!" | Staring at a blank page at 10pm |
| "It only takes 15 minutes!" | 2 hours later, you've written one tweet |
| "Repurpose your existing content!" | That requires... creating content first |
The real problem isn't that you don't have things to say. It's that:
- You're context-switching – When you finally have time to write, your head is somewhere else
- You're starting from scratch – Every piece feels like reinventing the wheel
- You don't have a system – So it falls to "when I have time" (never)
How Ari Becomes Your Ghostwriter
She Knows Your Voice
Without Ari
Generic AI writes generic content that sounds like everyone else. You spend more time editing than you saved.
With Ari
Ari learns your voice from your writing, your conversations, your style. Drafts sound like you from the start—your phrases, your tone, your perspective.
Ari learns how you communicate by observing:
- Your Slack messages and emails
- Your meeting transcriptions
- Content you've written before
- The way you explain things
When she drafts, it sounds like you—not like a robot trying to sound professional.
"I've been using Ari for LinkedIn posts for 3 months. My team can't tell which ones I wrote vs. which ones Ari drafted."
She Knows Your World
Content that resonates comes from your actual experience. Ari has context that generic AI doesn't:
- Your company – What you're building, your mission, your wins
- Your industry – The trends and conversations that matter
- Your perspective – The takes you've shared in meetings and messages
- Your goals – What you're trying to achieve with content
When she drafts a post about "lessons from scaling," she pulls from the actual lessons you've discussed—not generic advice from the internet.
She Works on Your Schedule
Try this
You wake up Monday morning. Three posts are waiting. All you do is review, tweak if needed, and schedule.
Workflows & Automation
Just tell Ari what you want
Content Types Ari Can Handle
LinkedIn Posts
Weekly thought leadership:
"Based on my meetings last week and industry news, draft 2-3 LinkedIn posts that share insights or lessons."
Ari might draft something like:
"Had a customer call yesterday that reminded me why we built [product].
They've been spending 5 hours/week on [manual process]. That's 250 hours a year. Two full work-months.
When we showed them the automated version, the reaction wasn't excitement. It was relief.
Sometimes the best feature isn't the flashiest one. It's the one that gives people their time back."
That's not generic. That's based on your actual customer call.
SEO Blog Posts
Monthly deep-dive content:
"Draft a blog post about [topic]. Use our positioning, include relevant examples from our work, and optimize for these keywords: [keywords]."
Ari delivers a full draft:
- Structured with headers and subheads
- Written in your company's voice
- Includes relevant examples and data points
- SEO-optimized without being keyword-stuffed
Twitter/X Threads
Repurposing longer content:
"Turn my latest blog post into a Twitter thread. Keep my voice, make it punchy."
A 2,000-word blog becomes a compelling 10-tweet thread—without you reformatting anything.
Newsletter Content
Weekly or monthly roundups:
"Draft this week's newsletter. Include: company updates from Slack, a lesson from my recent podcast appearance, and a tip for our audience."
The newsletter practically writes itself because Ari already knows what happened this week.
Setting Up Your Content Engine
Step 1: Teach Ari Your Voice
Start by sharing examples of content you've written that you like:
"Here are 5 LinkedIn posts I've written that got good engagement. Learn my style, tone, and the topics I care about."
Ari analyzes patterns:
- How you open posts
- Your sentence structure
- Topics that resonate
- Your signature phrases
Step 2: Define Your Content Strategy
Tell Ari what you're trying to achieve:
"I'm focused on building thought leadership in [industry]. My audience is [persona]. I want to post 3x/week on LinkedIn and monthly on our blog."
Now she has direction, not just capability.
Step 3: Create Your Workflow
Try this
That's it. Every Monday morning, your content is waiting.
Workflows & Automation
Just tell Ari what you want
Step 4: Review and Refine
You're still in the loop:
- Review drafts (usually takes 5-10 minutes)
- Tweak anything that doesn't quite land
- Give Ari feedback so she improves
"That last post was too formal. I'd say it more casually, like talking to a friend."
She learns. Next batch is better.
A Week with Your Content Engine
Sunday 6pm — Ari's workflow triggers. She:
- Reviews your calendar and meeting notes from last week
- Scans industry news and trends
- Checks your Slack for company wins or interesting discussions
- Drafts 3 LinkedIn posts
Monday 8am — You open Google Drive. Three drafts are waiting:
- Post 1: A lesson from your investor meeting on Thursday
- Post 2: A take on the industry news that broke Friday
- Post 3: A win your team celebrated in Slack
Monday 8:15am — You review, make minor tweaks, schedule in LinkedIn. Done.
Wednesday — You have a great insight during a customer call. You tell Ari:
"Add this to the content queue: [insight]"
Friday — You want a blog post about a topic you mentioned in a podcast:
"Draft a blog post expanding on what I said about [topic] in the XYZ podcast. Pull the transcript, use my examples, and add more depth."
Next Sunday — The cycle repeats. Content keeps flowing. You spent maybe 30 minutes total.
The Compound Effect
Here's what happens when content becomes automatic:
| Month 1 | Month 6 | Month 12 |
|---|---|---|
| 12 LinkedIn posts | 72 posts | 144 posts |
| 1 blog post | 6 blog posts | 12 blog posts |
| Minimal engagement | Growing following | Recognized voice |
| "Who is this person?" | "I've seen their stuff" | "I follow them" |
The people who win at content aren't necessarily better writers. They're more consistent. Ari makes consistency effortless.
Beyond Just Writing
Trend Monitoring
"Track what's being discussed about [industry/topic] this week. Summarize the key conversations and suggest angles for me to comment on."
Stay relevant without doomscrolling Twitter.
Repurposing Engine
"I just recorded a 30-minute podcast episode. Create: a blog post summary, a LinkedIn post highlighting the key insight, and 5 tweet-sized quotes."
One piece of content becomes five.
Engagement Suggestions
"Someone commented on my post asking about [topic]. Draft a thoughtful reply that adds value."
Keep the conversation going without getting lost in your mentions.
Productivity Assistant
Like ChatGPT, but it knows your company
Who This Is For
Founders who know content drives growth but can't add "content creator" to their already-infinite list of hats.
Executives who want to build their personal brand but don't have time to sit down and write.
Professionals who have valuable insights trapped in their heads with no system to get them out.
Anyone who's ever thought "I should post more" and then didn't.
The Math
Let's do the ROI:
| DIY Content | With Ari |
|---|---|
| 3 hours/week writing | 30 min/week reviewing |
| Inconsistent posting | Consistent schedule |
| Often generic | Based on your actual work |
| Draining | Energizing |
That's 2.5 hours/week back. 130 hours/year.
What would you do with an extra 130 hours?
Getting Started
You don't need a content strategy masterclass. You need a system.
Start Simple
"Every Monday at 9am, draft one LinkedIn post based on something interesting from my week. Save to Google Drive."
That's one workflow. One post per week. Automatic.
Build From There
Once that's working:
- Add more posts per week
- Add a monthly blog post
- Add Twitter threads
- Add newsletter drafts
The Goal
Content that sounds like you. Shows up when you need it. Requires minimal effort to publish.
You have things to say. Ari helps you say them—on schedule, in your voice, without the blank page.
"Ari, what should I post about this week?"
She already knows.
Related Features
Ready to try Ari?
Join the waitlist to be among the first to experience your AI-powered work companion.