Every knowledge worker needs to research—markets, competitors, technologies, trends, best practices. But research is time-consuming, scattered across dozens of tabs, and hard to organize into something useful.
Ari changes that. She's your always-available research partner who can investigate anything, synthesize information from multiple sources, and deliver structured findings you can actually use.
Research Without the Grind
Without Ari
Open 30 browser tabs. Skim articles while getting distracted. Copy snippets into messy documents. Lose track of sources. Run out of time before synthesizing anything useful.
With Ari
Just ask Ari. She does the digging, organizes the findings, and delivers a structured report—often saved directly to your Google Drive.
Traditional research means:
- Opening 30 browser tabs
- Skimming articles while getting distracted
- Copying snippets into messy documents
- Losing track of sources
- Running out of time before synthesizing anything useful
With Ari, you just ask:
Try this
"What are the latest trends in AI-powered customer service? I need to brief my team."
"Find best practices for running effective sprint retrospectives."
Ari does the digging, organizes the findings, and delivers a structured report—often saved directly to your Google Drive.
Knowledge Search
All the search you need. None of the overhead.
What Ari Can Research
Market & Competitive Intelligence
"Research our top 3 competitors and summarize their recent product launches."
"What's the market size for [industry]? Find recent reports and estimates."
"How are companies in our space approaching pricing? Create a comparison."
Ari searches the web, pulls from industry sources, and synthesizes findings into actionable intelligence.
Industry Trends & News
"What are the biggest trends in [industry] right now?"
"Summarize the key takeaways from [recent conference or event]."
"What's happening with [technology/regulation/trend] that I should know about?"
Stay informed without spending hours reading newsletters and articles.
Best Practices & How-To
"What are best practices for onboarding new engineers?"
"How do high-performing sales teams structure their weekly meetings?"
"Research frameworks for giving effective feedback."
Learn from what others have figured out, without reinventing the wheel.
Company & People Research
Try this
"What's [person]'s background? I'm meeting them next week."
"Find recent news about [company or person]."
Walk into meetings prepared with relevant context.
Technical Deep Dives
"Explain how [technology] works and when to use it."
"Compare [option A] vs [option B] for our use case."
"What are the security implications of [approach]?"
Get up to speed on technical topics without wading through documentation.
How Research Works
Quick Answers
For straightforward questions, Ari responds directly in chat:
"What's the current market cap of [company]?"
"When was [product] launched?"
"Who is the CEO of [company]?"
In-Depth Reports
For comprehensive research, Ari creates structured reports:
"Research AI trends in healthcare and create a report for me."
What happens:
- Ari acknowledges your request and confirms the scope
- She searches multiple sources (web, industry data, and if enabled, your organization's internal knowledge)
- She synthesizes findings into a structured report with citations
- The report is saved to your Google Drive as a document
Reports typically include:
- Executive summary
- Key findings organized by theme
- Supporting data and examples
- Sources and citations
- Recommendations or next steps (if relevant)
Ongoing Monitoring
Set up workflows to keep you informed automatically:
Try this
"Weekly, compile any new research on [topic] I should know about."
Stay current without manual effort.
Workflows & Automation
Just tell Ari what you want
Research for Your Role
For Product Managers
"Research how companies handle feature prioritization at scale."
"What are users saying about [competitor product] in reviews?"
"Find case studies of successful product launches in our space."
For Marketers
"Research content marketing strategies that work for B2B SaaS."
"What messaging are our competitors using? Analyze their positioning."
"Find examples of successful product launch campaigns."
For Sales
"Research [prospect company] before my call. What challenges might they have?"
"What's happening in [prospect's industry] that I can reference?"
"Find case studies of companies similar to [prospect] that we've helped."
For Engineers
"Compare [framework A] vs [framework B] for our requirements."
"What are best practices for [technical challenge]?"
"Research how other companies have solved [problem]."
For Leaders
"Research management frameworks for scaling engineering teams."
"What are best practices for running effective all-hands meetings?"
"Find data on remote work productivity and team engagement."
Productivity Assistant
Like ChatGPT, but it knows your company
Tips for Better Research
Be Specific About What You Need
Without Ari
"Research competitors" — too vague to be useful
With Ari
"Research the pricing strategies and key differentiators of [Competitor A], [Competitor B], and [Competitor C], focused on their enterprise offerings." — specific and actionable
The more specific your request, the more useful the output.
Specify the Format
"Create a one-page summary I can share with my team."
"Make a comparison table of the top 5 options."
"Write this as a brief I can send to my manager."
Ask for Recommendations
"Based on your research, what do you recommend?"
"Which option seems best for our situation and why?"
Ari can synthesize findings into actionable recommendations.
Iterate and Refine
Research is rarely one-and-done. Ask follow-up questions:
"Go deeper on the second point."
"Can you find more recent data on this?"
"What are the counterarguments to this approach?"
Save and Build On
Ask Ari to save findings to your notes for future reference:
"Save the key points to my notes under 'Competitor Research'."
"Remember this for when I'm preparing the board presentation."
Combining Research with Other Capabilities
Research → Meeting Prep
"Research [company] and include relevant context in my meeting prep for tomorrow."
Research → Email Drafting
"Research [topic] and draft an email to my team summarizing the key points."
Research → Workflows
"Every week, research what's new in [industry] and send me a digest."
Research → Notes
"Research [topic] and save a summary to my notes."
Your Research Assistant Is Ready
You don't need to spend hours in Google. You don't need to keep 47 tabs open. You don't need to feel behind on industry knowledge.
Just ask Ari.
"Hey Ari, I need to research something."
She's ready to dig in.
Related Features
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