Muse is Meta’s. Ari is yours.
The always-on AI chief of staff, built by cybersecurity experts.
- SOC 2 Type II
- Google CASA certified
- Never trains on your data
- Encrypted with a key unique to you
Who do you want running your life?
Every claim about Muse is footnoted. Check our work.
| Question | Ari by Ariso | Meta Muse |
|---|---|---|
| Who’s behind it | Cybersecurity engineersWho’ve defended critical banking systems | Meta, an advertising company1 |
| How they make money | Subscriptions | Ads + subscriptionsMeta’s business is ads. Muse is free to start, with paid plans as you use it more.1 Meta says Muse doesn’t share your conversations or data with its ads systems.1 |
| Encryption | Your key. Your data. Your Ari.Every message encrypted with a key unique to you | Runs in what Meta calls a “Muse Secure VM”2An encrypted version is promised for later in 2026.2 |
| Trains AI on your data | NeverNot shared, not pooled | Unless you opt out“People can also opt out of their interactions being used to train Meta’s AI models.”3 |
| Built for | Your work & lifeMeetings, todos, plans, and the people in both | Personal errandsShopping, bills, bookings, forms1 |
| On its own | Briefings, meeting prep, check-ins, auto-managed todosLearns from you and your conversations over time, and from your meetings, mail and priorities | Suggestions, unpromptedLearned from your conversations over time1 |
| Where it reaches you | Where you already areiMessage, text, group chats, Slack, Teams, email and the web. Mobile app coming soon. | Its own apps, and Meta’sIts iOS and Android apps, the web and WhatsApp, with Meta’s glasses next1 |
Built by cybersecurity experts
Ari’s team built one of the industry’s most respected cybersecurity platforms and has defended critical banking systems. An assistant that reads your calendar and mail should be built by people who’ve spent careers keeping attackers out.
Erkang Zheng
Founder & CEO
Founded JupiterOne, one of the industry’s most respected cybersecurity platforms. Before that, built systems at Fidelity, IBM and Cisco.
Max Heckel
Founding Engineer & CTO
Engineering at Google, McGraw Hill and JupiterOne. Created SciSummary.
Shawn Zhu
Founding Engineer, AIOps & Research
IBM, LifeOmic and FountainLife. Co-created the Zori AI medical assistant.
“We built Ari the way I learned to build systems at JupiterOne, at Fidelity, at IBM, at Cisco: security is the foundation, not the frosting.”
Always on. Never snooping.
Ari works in the background on what you’ve connected, and stops where you’d want it to.
A brief before every meeting
Who you’re meeting, what was said last time and what you promised, waiting for you before you walk in.
Reads only the calendar and mail you connect.
Todos that close themselves
What you promised, and what others promised you, becomes a todo. Ari reminds you, or them, and checks it off when it sees it’s done.
Never used to train a model.
Keeps you in touch
Each week Ari picks a few people worth getting back in touch with, and says why now: “You’re hiring a Head of Sales; Priya built Stripe’s.”
Your conversations aren’t shared with your employer.
What’s been reported about Muse
In the reporters’ words, with their sources. Judge for yourself.
- Forkast reported that internal posts describe Muse “stalling, stopping page refreshes after 15 minutes, and silently ignoring errors.”2
- Forkast also reported, citing unnamed reports, that the agent “has struggled with guardrail bypasses.”2
- According to Forkast, Meta’s VP of AI Products, Vishal Shah, said the company delayed Muse’s April 2026 release to improve security.2
- Meta’s answer: Muse runs in a dedicated “Muse Secure VM,” with a separate Sentinel agent that monitors its actions and asks before high-risk tasks,2 and Muse can’t see your passwords or payment methods.1
Questions, answered
Is Ari free?
What can Ari access?
Can I use Ari and Muse together?
Who can read my data?
Your agent should work for you, not an ad company.
Free. No card. No Meta.
Bringing your team? Book a demoSources
- 1.Sarah Perez, “Meta debuts its Muse AI agent. Will consumers trust it?”, TechCrunch, September 8, 2026.
- 2.Mila Cohen, “Meta’s Muse Launches as the Biggest Cross-App AI Agent Yet—With a Security Disclosure Problem”, Forkast, September 8, 2026.
- 3.Meta, “Introducing Muse: The World’s First Personal AI Agent Built for Everyone”, Meta Newsroom, September 8, 2026.
Meta and Muse are trademarks of Meta Platforms, Inc. Ariso is not affiliated with Meta. Comparison based on public information as of October 2026.