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Ari vs Town

You know Sam wants the bottom line first. Your AI should too.

Town and Ari both run your inbox, calendar and meetings, and work with your teammates’ assistants.1 Ari also knows the people in them: each colleague’s profile, communication style and strengths. So your prep, your 1:1s and your asks fit the person.

Start free — no cardAri for your company
  • Encrypted with a key unique to you
  • Your own cloud or on-prem, for enterprise
  • Never trains on your data
  • Google CASA certified
Sam Rivera
Head of Sales
DISC · DominanceENTJ
Communication style
“Bottom line first. Short messages; I’ll ask if I want more.”
When to ping me
“Slack before noon. Call only if it’s urgent.”
Top strengths
Drive · Influence
Ari · before your 1:1 with Sam

Sam wants the bottom line first, so your prep opens with the Q4 number and the one decision you need from her.

A sample profile. Each one is built from the person’s own answers and the tests they take.
Credit where it’s due

Town is good. Here’s what it gets right.

  • A real assistant for each person: “Everyone gets their own Townie, not one bot shared by the whole channel.”1
  • Townies ask each other questions and hand off work, and each shares only what its person would.2
  • It asks before anything important goes out, and you choose what it does on its own.1
  • SOC 2 Type 2 audited, a public DPA, and no training on your data by default.3
Side by side

Chief of staff against chief of staff.

The same job, row by row. Every claim about Town is footnoted to Town’s own pages or its funding coverage. Check our work.

Ari by Ariso compared with Town
Its dayAround the clock, in your meetings tooA briefing at 9, prep before every meeting, notes in it, follow-ups that close when they’re done, a wrap-up at 5 and a review overnight.Routines you hand off1Inbox triage, meeting briefings, a morning briefing, a Sunday schedule review.
What it learnsThe person behind the workEach colleague’s profile and communication style: how they think, what they’re strong at, how they like to work, and how their weeks are going.Your people, projects and voice1So it does the work your way from the first ask.
Working togetherWorks for the whole teamFinds a time on everyone’s calendar, reminds a teammate or a whole channel for you, and works as the team’s agent in Slack and Teams channels and group chats.Assistants hand off work2Townies ask each other questions, and each shares only what its person would.
EncryptionA key for every person.Everything you tell Ari is encrypted with a key unique to youCompany data with the company’s own key. Close your account and your key is deleted.AES-256 at rest3With application-level encryption on sensitive items like connected-account tokens.
Where it runsOur cloud, or yoursAWS in the US, or your own cloud or on-premises for enterprise.Town’s cloud, in the US3Hosted on Convex and AWS.
Trains on your dataNeverOn every plan.Not by default3Its “Improve Town for everyone” setting starts off; enforcing that for a whole organization is a term of a negotiated Enterprise agreement.
Where you work with itApps as well as chatContacts, meetings, todos, trackers and projects, each an app that fills itself, plus Ari on the iPhone app, the web, Slack, Teams and email.Chat, wherever you areEmail, Slack, WhatsApp and Telegram4, and an iPhone app.1
Beyond the assistantOne platformThe apps your day runs on, built in, and for teams a coach for every manager and org insights. Nothing to integrate.Shared routines and skills4Team plans add a shared workspace and pooled credits; no coaching or org-level view is described.
A day with Ari

Your chief of staff’s day, as the app shows it.

Town has routines too.1 This is Ari’s Routines page: a briefing at 9, prep before every meeting and notes in it, follow-ups after, a wrap-up at 5, and a review overnight that catches what slipped.

Anything else you’d do on a schedule, describe it once and Ari sets it up as an agent job. Drafts wait for you to send them.

Routines

Your day with Ari, from morning to night: what Ari does for you, and what else it could take off your plate.

6 routines running for you3 more ideas to try

  1. Morning

    5–11 AM

    • 9 AM

      • On:Morning briefingStart the day knowing what needs you.Slack · Weekdays, when something matters

  2. Through the day

    11 AM–4 PM
    • Before each meetingOn:Meeting prepWalk into every meeting already briefed.DM, 10 minutes before
    • In your meetingsOn:Meeting notesAri joins, takes notes, and sends them after.Joins automatically
    • After meetingsOn:Follow-upsAction items become todos, and close when they’re done.Closes them when they’re done
    • When email needs youOn:Email heads-upsHear about the email that needs you, without watching your inbox.At most once a day

  3. Evening

    4–9 PM

    • 5 PM

      • On:End-of-day wrap-upClose the day with what moved and what’s still open.Slack · Weekdays, when something matters

    • 8 PM

      • Idea:Calendar managerTomorrow’s focus time and lunch, protected tonight.

  4. Overnight

    9 PM–5 AM
    • WeeknightsOn:Journal and reviewAri goes over the day’s email, meetings and messages, writes it up in your journal, and catches what slipped.

    • 4 AM

      • Idea:Mailbox cleanupWake up to an inbox that’s already sorted.

Through the week

  • WeekendsOn:Weekly reflectionA look back at your week: what you got done and what’s next.
  • MondaysIdea:Weekend catch-upStart Monday knowing what happened over the weekend.
The app’s Routines page: one person’s day with Ari. Dashed cards are agent jobs they could turn on.
01 · Your people, not just your tasks

It knows the person, not just the tasks.

Everyone on Ari has a profile: their communication style, how they think, when to ping them and what they’re strong at. Your Ari reads it before you meet, sets yours beside theirs, and after a 1:1, coaches each of you on your side of it.

Town learns your people, projects and voice so it can work your way.1 Ari also learns who those people are, and how to work with them.

Ari · Profile
A profile on the web: personality and strengths badges, links, a one-line intro, booking, then how to work with him: Pair With Me, How I Think, When to Ping Me, What Drives Me
02 · Private by architecture

A key for every person. A cloud of your own.

An assistant that reads everyone’s calendar and mail should be built by people who’ve spent careers keeping attackers out. Ari’s team built one of the industry’s most respected cybersecurity platforms.

  • A key unique to you

    Your conversations, notes and what Ari remembers, under your own key; your company’s data under its own.

  • Close your account, and the key goes

    It’s deleted at once, which leaves your data unreadable; deletion finishes within 30 to 90 days.

  • Your employer sees signals, not words

    Leaders see what the team’s reflections add up to, never anyone’s conversations.

  • In your own cloud, or on-premises

    For enterprise, Ari and Iris run inside your own boundary.

  • Off the record when you want it

    A private chat that isn’t saved to your history or to Ari’s memory.

  • Bring your own models

    Use your own OpenAI or Anthropic keys, if your company prefers.

How Ari is secured Meet the team

03 · One platform

And it doesn’t stop at the assistant.

Ari comes with the apps your day runs on, and they fill themselves from your email, calendar and meetings. No forms, no data entry, no second tool to keep up to date.

Bring your team and it runs the team too: everyone’s profiles and strengths in one place, the team’s pulse and its goals and priorities, and a coach for every manager. Ari for business. For a company of 500+, add org insights with Iris: Ariso Enterprise.

FAQ

Questions, answered

Is Ari a Town alternative?
Yes. Ari does what Town does for each person, an AI chief of staff across email, calendar, meetings and Slack with routines and meeting prep, and it also knows the people you work with: each colleague’s profile, communication style and strengths.
What does it mean that Ari knows my people?
Everyone on Ari has a profile: their communication style, how they think, when to ping them and what they’re strong at, built from their own answers and the tests they take. Ari puts their profile next to yours before you meet, so your prep and your asks fit the person, and after a 1:1 it coaches each of you on your side of it.
Is there an iPhone app?
Yes. Ari is on the iPhone, on the web on any phone and computer, and in Slack, Microsoft Teams and email.
What else comes with Ari?
The apps your day runs on, filled in from your email, calendar and meetings: Contacts (a CRM that builds itself), Meetings, Todos and reminders, Trackers for deals, partners and renewals, Projects, and Agents that run jobs on a schedule.
We’re a small team. Is Ari overkill?
No. Start with Ari for yourself, free, and bring your team on Ari for business when you want the coaching and the team’s view. Ariso Enterprise is for companies of 500 and more.
Does my employer see what I tell Ari?
No. Your conversations are private and encrypted with your own key. What an organization sees is aggregated and anonymous: what the team’s reflections add up to, never anyone’s words.
Which AI models does Ari use?
A mix, chosen for each kind of task, and never trained on your data. You can bring your own OpenAI or Anthropic keys.

The chief of staff that knows your people.

Start free for yourself, or bring your team.

Start free — no card
Bringing a company of 500+? See Ariso Enterprise

Sources

  1. 1.“Town: Learns how you work, then gets to work”, town.com, accessed November 12, 2026.
  2. 2.“Town raises $108M at a $1B valuation so AI assistants can work as a team”, TNW, October 19, 2026.
  3. 3.“Trust & Security”, town.com, accessed November 12, 2026.
  4. 4.“Pricing”, town.com, accessed November 12, 2026.

Town and Townie are trademarks of their owner. Ariso is not affiliated with Town. Comparison based on Town’s public site and reporting as of November 12, 2026.